Senior Director of Communications & Marketing

Job Title: Senior Director of Communications & Marketing

Location: 5100 Tice Street (Fort Myers, FL)

Employment Type: Full-Time / Exempt

Key Responsibilities: 

• Develop and execute comprehensive marketing and communications strategies across digital, traditional, and experiential channels.
• Lead brand positioning, public relations, and crisis communications to strengthen organizational reputation.
• Partner with executive leadership to align marketing initiatives with organizational goals and performance metrics.
• Analyze market trends, customer and donor insights, and competitive data to drive measurable outcomes.
• Build, mentor, and lead a high‑performing marketing and communications team.
• Oversee marketing platforms, tools, analytics, and CRM systems.
• Manage vendors, agencies, and contracts, ensuring SLAs and budget alignment.
• Drive cross‑functional collaboration with fundraising, operations, and support teams.
• Represent Goodwill at community events and external engagements.
• Support organizational transformation and change initiatives.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business Administration, or related field (Master's preferred).
• 7+ years of progressive leadership experience in marketing and communications.
• Proven success delivering data‑driven marketing strategies and measurable business results.
• Strong experience in brand management, digital marketing, and analytics.
• Excellent leadership, project management, and communication skills.
• Experience in nonprofit marketing, donor engagement, or community relations strongly preferred.
• Valid driver's license and ability to travel throughout the region; occasional evenings/weekends required.

Why Goodwill?

• Mission-driven nonprofit organization
• Collaborative leadership team
• Opportunity to impact and change lives across Southwest Florida

Benefits & Perks

• Medical, dental, vision insurance
• 403(b) retirement plan
• Paid time off (PTO) and paid holidays
• Employee Assistance Program
• Employee discounts
• Tuition Reimbursement