Emma Rodriguez

emma.rodriguez@email.com(415) 555-0156San Francisco, CAlinkedin.com/in/emmarodriguezemmarodriguez.com

Summary

Senior Content Marketing Manager with 6 years of experience driving organic growth and revenue attribution for high-growth B2B SaaS companies. Built content programs generating 40%+ of total pipeline revenue. Scaled blog traffic from 500K to 1.2M monthly sessions. Expert in SEO strategy, editorial operations, thought leadership content, and team leadership.

Experience

Senior Content Marketing Manager

2022-03 - Present

HubSpot

• Manage content team of 4 full-time writers and 2 freelance contributors producing 30+ blog posts, whitepapers, and case studies monthly • Grew organic blog traffic from 500K to 1.2M monthly sessions in 18 months through data-driven topic clustering and content refresh strategy • Built SEO topic cluster framework capturing 2,000+ featured snippets and 15,000+ page-one keyword rankings across 8 product categories • Content program directly generates $3.2M in attributed pipeline revenue quarterly through multi-touch attribution modeling • Launched thought leadership video series on LinkedIn averaging 50K views per episode, establishing 3 executives as industry voices

Content Marketing Specialist

2019-08 - 2022-02

Drift

• Wrote and optimized 150+ blog posts averaging 8K organic sessions per post within 6 months of publication • Launched company podcast "Revenue Talks" reaching 10K monthly downloads within first 6 months, securing interviews with 25+ industry leaders • Created gated content assets (ebooks, guides, templates) generating 5,000+ marketing-qualified leads per quarter at $12 average CPL • A/B tested headline variations, CTAs, and content formats improving blog-to-lead conversion rate by 35% • Managed editorial calendar across blog, social, email, and podcast channels for consistent multi-channel presence

Content Marketing Intern

2018-06 - 2019-07

Buffer

• Wrote 40+ blog posts on social media marketing best practices, with 3 articles exceeding 50K pageviews • Managed community engagement across Twitter and LinkedIn, growing combined following by 12K during tenure • Assisted in launching Buffer's annual State of Social Media report, coordinating survey distribution to 5K+ respondents

Education

Bachelor of Arts, Journalism

2015-09 - 2019-05

New York University

Minor in Digital Media. Editor-in-Chief of campus newspaper. Dean's List.

Professional Certification, Inbound Marketing & Content Marketing

2019-01 - 2019-03

HubSpot Academy

HubSpot Content Marketing Certification. Inbound Marketing Certification.

Skills

Content StrategySEO (Ahrefs, Semrush)WordPressHubSpot CMSGoogle Analytics 4CopywritingEmail MarketingSocial Media StrategyVideo ProductionTeam ManagementEditorial PlanningConversion Optimization

Notable Publications

HubSpot Blog: "The Complete Guide to Topic Clusters" (85K views) Forbes Council: "Why B2B Content Marketing Needs a Revenue Mindset" (2024) Content Marketing Institute: Guest contributor (3 articles, 2023-2024)

Content Marketing Manager Resume Example

MarketingModern Template

A content marketing manager resume showcasing SEO expertise and measurable growth.

Key Skills & Keywords

content marketingSEOcontent strategyB2BSaaS

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