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Marketing Manager with 6 years of experience leading integrated marketing campaigns for consumer and B2B brands. Managed $3M+ annual budgets, drove 45% increase in qualified leads, and built marketing teams from 2 to 8 people. Expert in demand generation, brand strategy, marketing automation, and cross-channel campaign execution.
Canva
• Lead growth marketing team of 5 across paid, organic, email, and partnerships driving 2M+ monthly signups • Manage $250K/month marketing budget across Google, Meta, TikTok, and influencer channels with 3.8x blended ROAS • Launched referral program generating 15% of new signups at 70% lower CAC than paid channels • Developed lifecycle email strategy improving trial-to-paid conversion from 8% to 12% (+$4M ARR impact) • Built marketing analytics dashboard tracking 40+ KPIs, presented monthly to C-suite
Hulu
• Managed subscriber acquisition campaigns across digital, social, and CTV channels driving 500K+ trial starts per quarter • Led creative brief development and agency management for 8 seasonal campaign launches per year • Implemented marketing attribution model (multi-touch) reducing wasted spend by 20% across 5 channels • Coordinated product marketing launches for 3 new Hulu features, creating positioning, messaging, and go-to-market plans • Mentored 2 marketing coordinators promoted to specialist roles within 18 months
Red Bull
• Coordinated 20+ experiential marketing events per year across Southern California region • Managed social media content calendar and community engagement for regional channels (50K+ followers) • Tracked event ROI and compiled post-event reports for regional marketing director
University of Southern California
Dean's List. Marketing Student Association VP. Study abroad: London School of Economics (Spring 2017).
Reforge
Reforge Growth Series. Advanced growth frameworks, experimentation, and retention strategy.
HubSpot Inbound Marketing Certified Google Ads Search & Display Certified Reforge Growth Series Graduate (2022) Meta Certified Marketing Professional
Marketing Manager with 6 years of experience leading integrated marketing campaigns for consumer and B2B brands. Managed $3M+ annual budgets, drove 45% increase in qualified leads, and built marketing teams from 2 to 8 people. Expert in demand generation, brand strategy, marketing automation, and cross-channel campaign execution.
Canva
• Lead growth marketing team of 5 across paid, organic, email, and partnerships driving 2M+ monthly signups • Manage $250K/month marketing budget across Google, Meta, TikTok, and influencer channels with 3.8x blended ROAS • Launched referral program generating 15% of new signups at 70% lower CAC than paid channels • Developed lifecycle email strategy improving trial-to-paid conversion from 8% to 12% (+$4M ARR impact) • Built marketing analytics dashboard tracking 40+ KPIs, presented monthly to C-suite
Hulu
• Managed subscriber acquisition campaigns across digital, social, and CTV channels driving 500K+ trial starts per quarter • Led creative brief development and agency management for 8 seasonal campaign launches per year • Implemented marketing attribution model (multi-touch) reducing wasted spend by 20% across 5 channels • Coordinated product marketing launches for 3 new Hulu features, creating positioning, messaging, and go-to-market plans • Mentored 2 marketing coordinators promoted to specialist roles within 18 months
Red Bull
• Coordinated 20+ experiential marketing events per year across Southern California region • Managed social media content calendar and community engagement for regional channels (50K+ followers) • Tracked event ROI and compiled post-event reports for regional marketing director
University of Southern California
Dean's List. Marketing Student Association VP. Study abroad: London School of Economics (Spring 2017).
Reforge
Reforge Growth Series. Advanced growth frameworks, experimentation, and retention strategy.
HubSpot Inbound Marketing Certified Google Ads Search & Display Certified Reforge Growth Series Graduate (2022) Meta Certified Marketing Professional
A results-driven marketing manager resume demonstrating campaign management, digital marketing expertise, and ROI-focused achievements. Great for mid-senior marketing professionals.
Red Bull
University of Southern California
Bachelor of Science in Business Administration (Marketing) · 2014-09 — 2018-05
Dean's List. Marketing Student Association VP. Study abroad: London School of Economics (Spring 2017).
Reforge
Professional Program in Growth Marketing · 2022-09 — 2022-12
Reforge Growth Series. Advanced growth frameworks, experimentation, and retention strategy.
Demand Generation · Marketing Automation (HubSpot, Marketo) · Google Ads · Meta Ads · Email Marketing · Brand Strategy · Marketing Analytics · Looker Studio · A/B Testing · Go-to-Market Strategy · Team Leadership · Budget Management
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A digital marketing specialist resume highlighting paid media and multi-channel campaigns.
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