72%

Tyler Washington

tyler.washington@email.com(312) 555-0198Chicago, ILlinkedin.com/in/tylerwashington

Summary

Digital Marketing Specialist with 5 years of experience managing $2M+ in annual ad spend across Google, Meta, LinkedIn, and TikTok. Achieved average 4.2x ROAS while scaling customer acquisition campaigns across 12 markets. Expert in paid media strategy, creative testing, marketing analytics, and multi-channel attribution.

Experience

Senior Digital Marketing Specialist at Grubhub

2022-01 - Present

•Manage $150K/month paid media budget across Google Ads, Meta Business Suite, TikTok Ads, and LinkedIn for user acquisition

•Achieved 4.5x ROAS on acquisition campaigns, outperforming target by 35% through audience optimization and creative iteration

•Built automated Looker Studio reporting dashboards consolidating data from 5 ad platforms, saving marketing team 10 hours/week

•Led creative testing program running 50+ A/B tests per quarter across ad copy, imagery, video, and landing page variants

•Launched TikTok advertising channel from scratch, scaling to 25% of total paid acquisition volume within 6 months

Digital Marketing Analyst at Groupon

2020-06 - 2021-12

•Optimized Google Shopping campaigns across 500+ product SKUs, reducing CPA by 28% through bidding strategy refinement

•Created customer segmentation strategy for email marketing improving open rates 15% and click-through rates 22%

•Analyzed multi-touch attribution models across 5 channels to optimize $2M annual marketing budget allocation

•Managed product feed optimization for Google Merchant Center, improving ad relevance scores by 35%

•Produced weekly performance reports and competitive analysis for senior marketing leadership

Marketing Research Assistant at Kellogg School (Northwestern)

2019-01 - 2020-05

•Supported faculty research on digital advertising effectiveness using econometric analysis

•Analyzed ad experiment data across 10K+ participants, co-authored findings published in Journal of Marketing Research

•Built survey instruments and managed online panel recruitment for 3 research projects

Skills

Google AdsMeta Ads ManagerTikTok AdsLinkedIn AdsGoogle Analytics 4Looker StudioA/B TestingSQLExcel (Pivot Tables, VLOOKUP)SEO BasicsEmail MarketingCreative StrategyMulti-Touch Attribution

Education

Bachelor of Science, Marketing

2016-08 - 2020-05

University of Illinois at Urbana-Champaign

Minor in Statistics. Dean's List. Digital Marketing Club president. Google Ads & Analytics certified.

Professional Certificate, Growth Marketing

2021-06 - 2021-09

CXL Institute

CXL Growth Marketing Minidegree. Conversion optimization and experimentation.

Certifications

Google Ads Search & Display Certified Meta Certified Marketing Science Professional Google Analytics 4 Certified CXL Growth Marketing Minidegree

Tyler Washington

tyler.washington@email.com(312) 555-0198Chicago, ILlinkedin.com/in/tylerwashington

Summary

Experience

Senior Digital Marketing Specialist at Grubhub

2022-01 - Present

•Manage $150K/month paid media budget across Google Ads, Meta Business Suite, TikTok Ads, and LinkedIn for user acquisition

•Achieved 4.5x ROAS on acquisition campaigns, outperforming target by 35% through audience optimization and creative iteration

•Built automated Looker Studio reporting dashboards consolidating data from 5 ad platforms, saving marketing team 10 hours/week

•Led creative testing program running 50+ A/B tests per quarter across ad copy, imagery, video, and landing page variants

•Launched TikTok advertising channel from scratch, scaling to 25% of total paid acquisition volume within 6 months

Digital Marketing Analyst at Groupon

2020-06 - 2021-12

•Optimized Google Shopping campaigns across 500+ product SKUs, reducing CPA by 28% through bidding strategy refinement

•Created customer segmentation strategy for email marketing improving open rates 15% and click-through rates 22%

•Analyzed multi-touch attribution models across 5 channels to optimize $2M annual marketing budget allocation

•Managed product feed optimization for Google Merchant Center, improving ad relevance scores by 35%

•Produced weekly performance reports and competitive analysis for senior marketing leadership

Marketing Research Assistant at Kellogg School (Northwestern)

2019-01 - 2020-05

•Supported faculty research on digital advertising effectiveness using econometric analysis

•Analyzed ad experiment data across 10K+ participants, co-authored findings published in Journal of Marketing Research

•Built survey instruments and managed online panel recruitment for 3 research projects

Skills

Google AdsMeta Ads ManagerTikTok AdsLinkedIn AdsGoogle Analytics 4Looker StudioA/B TestingSQLExcel (Pivot Tables, VLOOKUP)SEO BasicsEmail MarketingCreative StrategyMulti-Touch Attribution

Education

Bachelor of Science, Marketing

2016-08 - 2020-05

University of Illinois at Urbana-Champaign

Minor in Statistics. Dean's List. Digital Marketing Club president. Google Ads & Analytics certified.

Professional Certificate, Growth Marketing

2021-06 - 2021-09

CXL Institute

CXL Growth Marketing Minidegree. Conversion optimization and experimentation.

Certifications

Google Ads Search & Display Certified Meta Certified Marketing Science Professional Google Analytics 4 Certified CXL Growth Marketing Minidegree

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Tyler Washington

tyler.washington@email.com · (312) 555-0198 · Chicago, IL

linkedin.com/in/tylerwashington

Summary

Experience

Senior Digital Marketing Specialist

2022-01 — Present

Grubhub

• Manage $150K/month paid media budget across Google Ads, Meta Business Suite, TikTok Ads, and LinkedIn for user acquisition • Achieved 4.5x ROAS on acquisition campaigns, outperforming target by 35% through audience optimization and creative iteration • Built automated Looker Studio reporting dashboards consolidating data from 5 ad platforms, saving marketing team 10 hours/week • Led creative testing program running 50+ A/B tests per quarter across ad copy, imagery, video, and landing page variants • Launched TikTok advertising channel from scratch, scaling to 25% of total paid acquisition volume within 6 months

Digital Marketing Analyst

2020-06 — 2021-12

Groupon

• Optimized Google Shopping campaigns across 500+ product SKUs, reducing CPA by 28% through bidding strategy refinement • Created customer segmentation strategy for email marketing improving open rates 15% and click-through rates 22% • Analyzed multi-touch attribution models across 5 channels to optimize $2M annual marketing budget allocation • Managed product feed optimization for Google Merchant Center, improving ad relevance scores by 35% • Produced weekly performance reports and competitive analysis for senior marketing leadership

Marketing Research Assistant

Digital Marketing Specialist Resume Example

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72%

Jessica Liu

jessica.liu@email.com(213) 555-0134Los Angeles, CAlinkedin.com/in/jessicaliu-mktg

Summary

Marketing Manager with 6 years of experience leading integrated marketing campaigns for consumer and B2B brands. Managed $3M+ annual budgets, drove 45% increase in qualified leads, and built marketing teams from 2 to 8 people. Expert in demand generation, brand strategy, marketing automation, and cross-channel campaign execution.

Experience

Marketing Manager — Growth

2022-05 - Present

Canva

• Lead growth marketing team of 5 across paid, organic, email, and partnerships driving 2M+ monthly signups • Manage $250K/month marketing budget across Google, Meta, TikTok, and influencer channels with 3.8x blended ROAS • Launched referral program generating 15% of new signups at 70% lower CAC than paid channels • Developed lifecycle email strategy improving trial-to-paid conversion from 8% to 12% (+$4M ARR impact) • Built marketing analytics dashboard tracking 40+ KPIs, presented monthly to C-suite

Senior Marketing Specialist

2019-09 - 2022-04

Hulu

• Managed subscriber acquisition campaigns across digital, social, and CTV channels driving 500K+ trial starts per quarter • Led creative brief development and agency management for 8 seasonal campaign launches per year • Implemented marketing attribution model (multi-touch) reducing wasted spend by 20% across 5 channels • Coordinated product marketing launches for 3 new Hulu features, creating positioning, messaging, and go-to-market plans • Mentored 2 marketing coordinators promoted to specialist roles within 18 months

Marketing Coordinator

2018-06 - 2019-08

Red Bull

• Coordinated 20+ experiential marketing events per year across Southern California region • Managed social media content calendar and community engagement for regional channels (50K+ followers) • Tracked event ROI and compiled post-event reports for regional marketing director