Tyler Washington

tyler.washington@email.com(312) 555-0198Chicago, ILlinkedin.com/in/tylerwashington

Summary

Digital Marketing Specialist with 5 years of experience managing $2M+ in annual ad spend across Google, Meta, LinkedIn, and TikTok. Achieved average 4.2x ROAS while scaling customer acquisition campaigns across 12 markets. Expert in paid media strategy, creative testing, marketing analytics, and multi-channel attribution.

Experience

Senior Digital Marketing Specialist at Grubhub
2022-01 - Present
Manage $150K/month paid media budget across Google Ads, Meta Business Suite, TikTok Ads, and LinkedIn for user acquisition
Achieved 4.5x ROAS on acquisition campaigns, outperforming target by 35% through audience optimization and creative iteration
Built automated Looker Studio reporting dashboards consolidating data from 5 ad platforms, saving marketing team 10 hours/week
Led creative testing program running 50+ A/B tests per quarter across ad copy, imagery, video, and landing page variants
Launched TikTok advertising channel from scratch, scaling to 25% of total paid acquisition volume within 6 months
Digital Marketing Analyst at Groupon
2020-06 - 2021-12
Optimized Google Shopping campaigns across 500+ product SKUs, reducing CPA by 28% through bidding strategy refinement
Created customer segmentation strategy for email marketing improving open rates 15% and click-through rates 22%
Analyzed multi-touch attribution models across 5 channels to optimize $2M annual marketing budget allocation
Managed product feed optimization for Google Merchant Center, improving ad relevance scores by 35%
Produced weekly performance reports and competitive analysis for senior marketing leadership
Marketing Research Assistant at Kellogg School (Northwestern)
2019-01 - 2020-05
Supported faculty research on digital advertising effectiveness using econometric analysis
Analyzed ad experiment data across 10K+ participants, co-authored findings published in Journal of Marketing Research
Built survey instruments and managed online panel recruitment for 3 research projects

Skills

Google AdsMeta Ads ManagerTikTok AdsLinkedIn AdsGoogle Analytics 4Looker StudioA/B TestingSQLExcel (Pivot Tables, VLOOKUP)SEO BasicsEmail MarketingCreative StrategyMulti-Touch Attribution

Education

Bachelor of Science, Marketing

2016-08 - 2020-05
University of Illinois at Urbana-Champaign

Minor in Statistics. Dean's List. Digital Marketing Club president. Google Ads & Analytics certified.

Professional Certificate, Growth Marketing

2021-06 - 2021-09
CXL Institute

CXL Growth Marketing Minidegree. Conversion optimization and experimentation.

Certifications

Google Ads Search & Display Certified Meta Certified Marketing Science Professional Google Analytics 4 Certified CXL Growth Marketing Minidegree

Digital Marketing Specialist Resume Example

MarketingCompact Template

A digital marketing specialist resume highlighting paid media and multi-channel campaigns.

Key Skills & Keywords

digital marketingPPCGoogle AdsMeta AdsanalyticsROAS

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