Global Marketing Director, CathWorks

Medtronic

San Francisco, California, United States of AmericaFull-timePosted 1 day ago

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We anticipate the application window for this opening will close on - 11 Aug 2026


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Careers that change lives start here. Medtronic is a global leader in healthcare technology with a Mission to alleviate pain, restore health, and extend life. Our 95,000 employees work across more than 150 countries to put patients first — developing innovative medical technologies that improve the lives of 72+ million patients each year. Your unique talents will help shape the future of healthcare while building a career grounded in purpose, growth, and impact.

A Day in the Life

Bring your creativity, agility, and drive to lead the expansion of CathWorks FFRangioā„¢ system globally as the Global Marketing Director, CathWorks and be a foundational part of our digital transformation of the cath lab. Patients treated by interventional cardiologists are presenting with increasingly complex disease which requires our team to have a strong focus on developing innovative products and marketing strategies that provide a meaningful clinical, technical, and economic benefit. Through our recent acquisition of CathWorks, Medtronic has embarked on a new and exciting chapter of setting the standard in coronary physiology. The CathWorks FFRangio system combines artificial intelligence and advanced computational science to obtain physiologic information from routine angiograms, eliminating the need for drug stimulation and invasive pressure wires. It provides physicians with a quick and reliable intraprocedural physiologic assessment for the entire coronary tree. The system is backed by robust evidence, including the recently published ALL-RISE trial which demonstrated that CathWorks FFRangio is non-inferior to wire-based physiology for MACE at one year, with statistically significant improvement in resource utilization and reduced procedure time. Your team and this role will play a major part in making the way physicians assess and treat their patients more informed, less invasive, and more efficient!

At Medtronic, we bring bold ideas forward with speed and decisiveness to put patients first in everything we do. This position is remote to enhance our competitive edge and expand our cross-functional collaboration efforts. This role will require 30% of travel to enhance collaboration and ensure successful completion of projects.

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This is a high visibility role which requires extensive experience in softwareĀ andĀ capital equipmentĀ downstream and upstreamĀ marketing,Ā market development,Ā commercial models,Ā and go-to-market strategy.Ā In addition toĀ globalĀ product marketingĀ team leadership responsibilities, theĀ CathWorksĀ directorĀ will also work closely withĀ cross-functional teams and marketing partners inĀ global regions and provide direction and leadership within theĀ broader Coronary andĀ CathWorksĀ organization.Ā This role offers a fantastic opportunity for career growth and developmentĀ as weĀ continue to growĀ CathWorksĀ FFRangioĀ systemĀ towards standard of care.Ā 

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A Day in the LifeĀ 

Strategic leadershipĀ 

  • Lead the development of short and long-term strategic marketing plans integrating commercial strategy,Ā product launches,Ā product promotion, internal training, evidence strategy, and medical education.Ā Ā 

  • Monitor competitive landscape, digital trends, and emerging technologiesĀ 

  • Work closely with R&D and digital technology teams toĀ provideĀ market and customer needs research andĀ influence product roadmap and usabilityĀ Ā 

  • Partner with clinical, health economics, and regulatory teams to support claims,Ā evidenceĀ and reimbursementĀ planĀ developmentĀ Ā 

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Multi-channel marketing strategy and executionĀ 

  • Develop differentiated value propositions that connect digital capabilities to clinical, economic, and workflow outcomesĀ 

  • Develop deep understanding of customer needs, digital maturity, and clinical workflowsĀ 

  • Translate technical features (software, AI, analytics, connectivity) into compelling customer benefitsĀ 

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Go-to-market leadershipĀ 

  • DevelopĀ global pricing and business strategyĀ in alignment withĀ overall business objectivesĀ 

  • PartnerĀ closely with regional marketing peers to drive geography expansion and commercial performance, account targeting and segmentation, communications, training, pricing,Ā forecastingĀ and evidence dissemination globallyĀ 

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Team leadershipĀ 

  • Work individuallyĀ and withĀ theĀ team in recommending action, scheduling and planning projects, modeling revenueĀ opportunityĀ and overall project value.Ā 

  • Lead teamĀ of high performing product managersĀ to achieve ambitious goals that meet businessĀ objectivesĀ and ensure successful response from customersĀ 

  • Foster a culture of excellence by recruiting, coaching, and developing top talent, creating a team that is a destination for high performers.  

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Must Have:Ā MinimumĀ RequirementsĀ 

  • Bachelor's Degree  

  • 10+ years of experience in marketing orĀ marketĀ development work (7 years of managerial experience) or advanced degree with a minimum of 8 years relevant experience, minimum 7 years of managerial experience)  

  • Deep experience and understanding of the AI technology landscape; commercialĀ expertiseĀ in developingĀ andĀ deployingĀ innovative solutions, including AI supported applications, within the medical device industryĀ 

  • Historical experienceĀ identifyingĀ and rolling outĀ softwareĀ andĀ capital equipmentĀ businessĀ models.Ā 

  • Proven ability to translate complex technology into simple, compelling narrativesĀ 

  • Strong project management and cross-functional leadership skills, with a demonstrated ability to deliver results in a matrixed environmentĀ Ā 

  • Demonstrated critical thinking and complex problem-solving skillsĀ 

  • Experience leading a high performing team  

  • Ability to travel up to 30% of the timeĀ 

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Nice to haveĀ 

  • MBA or Master's in Business, Hospital Administration, Nursing, or Life Science  

  • Experience in medical devices, healthcare technology, or digital healthĀ 

  • Familiarity withĀ interventional cardiology, coronary procedures,Ā and healthcare economicsĀ 


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For Baccalaureate degrees earned outside of the United States, a degree that satisfies the requirements of 8 C.F.R. § 214.2(h)(4)(iii)(A) is required.

Physical Job Requirements

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position. 

The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.

U.S. Work Authorization & Sponsorship

At Medtronic, we are committed to fostering an environment where employees can thrive and make a meaningful impact. In alignment with our enterprise-wide workforce planning approach, U.S. work authorization sponsorship (H-1B, TN, J, etc.) is offered exclusively for Principal-level roles and above, where specialized expertise aligns with long-term business needs. Roles below the Principal level require candidates to possess unrestricted U.S. work authorization at the time of hire and for the duration of employment.

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Recruitment Fraud Alert

We are aware of phishing scams targeting job seekers. Please keep the following in mind:Ā 


Apply only through official Medtronic channels. All legitimate Medtronic recruiting communications come from approved Medtronic platforms and official @medtronic.com email addresses.Ā 


Medtronic will never ask for payment or sensitive personal information (such as bank account or Social Security details) during early stages of the hiring process. Any such requests are not legitimate.Ā 


If you receive a suspicious message claiming to be from Medtronic, do not respond, click links, or open attachments.Ā 


If you have any questions, concerns regarding the authenticity of a communication alleged to have been made by or on behalf of Medtronic, please contact us immediately at AskHR@medtronic.com.Ā 

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Benefits & Compensation
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Medtronic offers a competitive Salary and flexible Benefits Package
A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create.Ā  We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.
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Salary ranges for U.S (excl. PR) locations (USD):$215,200.00 - $322,800.00

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This position is eligible for a short-term incentive called the Medtronic Incentive Plan (MIP).

This position is eligible for an annual long-term incentive plan.

The base salary range is applicable across the United States, excluding Puerto Rico and specific locations in California. The offered rate complies with federal and local regulations and may vary based on factors such as experience, certification/education, market conditions, and location. Compensation and benefits information pertains solely to candidates hired within the United States (local market compensation and benefits will apply for others).

The following benefits and additional compensation are available to those regular employees who work 20+ hours per week: Health, Dental and vision insurance,Ā Health Savings Account,Ā Healthcare Flexible Spending Account,Ā Life insurance, Long-term disability leave,Ā Dependent daycare spending account,Ā Tuition assistance/reimbursement, andĀ Simple Steps (global well-being program).

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The following benefits and additional compensation are available to all regular employees:Ā Incentive plans, 401(k) plan plus employer contribution and match,Ā Short-term disability,Ā Paid time off,Ā Paid holidays,Ā Employee Stock Purchase Plan,Ā Employee Assistance Program,Ā Non-qualified Retirement Plan Supplement (subject to IRS earning minimums), andĀ Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums).

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Regular employees are those who are not temporary, such as interns.Ā  Temporary employees are eligible for paid sick time, as required under applicable state law, and the Employee Stock Purchase Plan. Please note some of the above benefits may not apply to workers in Puerto Rico.

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Further details are available at the link below:

Medtronic benefits and compensation plans

It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.


If you are applying to perform work for Medtronic, Inc. (ā€œMedtronicā€) in any position which will involve performing at least two (2) hours of work on average each week within the unincorporated areas of Los Angeles County, you can findĀ here a list of all material job duties of the specific job position which Medtronic reasonably believes that criminal history may have a direct, adverse and negative relationship potentially resulting in the withdrawal of a conditional offer of employment. Medtronic will consider for employment qualified job applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

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