Director Global Marketing Vessel Preparation Franchise

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 122,000 colleagues serve people in more than 160 countries.

     

JOB DESCRIPTION:

Working at Abbott 

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to: 

• Career development with an international company where you can grow the career you dream of . 
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year. 
• An excellent retirement savings plan with high employer contribution 
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree. 
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune. 
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists. 

The Opportunity

We are seeking a Director, Global Marketing Vessel Preparation Franchise.  This role will oversee the most critical pipeline franchise of Abbott Vascular. It will be responsible for delivering innovative coronary and peripheral vessel preparation products including Intravascular Lithotripsy (IVL) technologies and complementary products. With ownership of the vessel preparation franchise, you will be accountable for accelerating on-market offerings and driving new, innovative solutions through existing and new technologies and partnerships. With a franchise revenue potential of $1BN+, this position is the bridge between R&D and commercialization, aiming to achieve market leadership, address unmet patient needs, and maximize revenue potential and operational efficiencies. 

This role spans both Upstream and Downstream Marketing and owns the full lifecycle from insight to commercialization to global revenue acceleration. This role will lead the team responsible for delivering the vision, strategy and market launch of this exciting portfolio of assets. 

We seek a transformational leader who thrives on calculated risk-taking, challenges industry conventions and pushes boundaries to propel the business to unprecedented heights. If you are driven by innovation and energized by disruptive change, this is your opportunity define what’s possible. 

What You’ll Do

Strategic Leadership & Franchise Ownership 

• Drive franchise‑level strategic, tactical, and operational decisions that maximize global growth, competitiveness, and clinical impact. 

• Build and execute a cohesive long‑term vision for the vessel preparation franchise. 

• Serve as the franchise champion within Vascular, influencing executive decision‑making and ensuring investment alignment. 

Market & Competitive Insight 

• Maintain deep market expertise, anticipate category shifts and identify opportunities for new market creation, accelerating global adoption of procedural intelligence. 

• Stay ahead of emerging competitors and translate insights into strategic direction. 

Upstream Marketing & Portfolio Development 

• Lead full lifecycle management of the vessel preparation portfolio—from customer insights → concept development → design input → product/solution launch. 

• Guide R&D in requirements trade‑off decisions across customer value, financial impact, technical feasibility, and development timelines. 

• Shape franchise and platform strategy and product roadmaps.  

Downstream Marketing & Commercial Leadership 

• Define and direct global go‑to‑market strategy for all new product introductions, including segmentation, targeting, positioning, pricing, reimbursement, adoption pathways, and sales enablement. 

• Own the global brand strategy, narrative, and messaging architecture for the vessel preparation portfolio. 

• Partner with regional commercial teams to ensure launch excellence, post‑launch optimization, and sustained revenue growth. 

• Conduct ongoing informal market sensing by maintaining a strong pulse on trends and sentiment through regular engagement with field teams, regional partners and physicians. 

Cross‑Functional Partnership & Organizational Alignment 

• Serve as the primary business partner to R&D, Clinical, Regulatory, Quality, and Medical Affairs to align portfolio strategy and investment decisions. 

• Influence engineering organizations, ensuring development aligns with customer‑validated needs. 

• Collaborate with Clinical and Health Economics to develop differentiated evidence and commercial value stories. 

• Support global supply chain, operations, and finance teams to optimize product delivery, margin performance, and lifecycle profitability. 

Portfolio Planning & Long‑Range Strategy 

• Lead the vessel preparation portfolio management process, including capital allocation, roadmap prioritization, and multi‑year strategic planning. 

• Develop and champion high‑impact business cases for new product concepts and product enhancements. 

• Drive franchise forecasting, scenario planning, and global market modeling. 

Team Leadership & Talent Development 

• Build, develop, and inspire a high‑performing team. 

• Foster an innovative, learning‑oriented culture that embraces rapid cycles, experimentation, and continuous improvement. 

• Provide mentorship and coaching to accelerate team capability and ensure strong succession planning within the franchise. 

Education and Experience You’ll Bring

• Bachelor's degree in Marketing, Business, Economics, Engineering, Data Science, Life Sciences, or a related field.  

• Graduate degree -strongly preferred. Master's degree, or equivalent advanced degree in Business, Marketing, Analytics, Health Economics, Data Science, or related discipline preferred.  

• 10+ years of progressive experience in Marketing, Strategy, Market Research, Business Intelligence, or related analytics/insights roles within healthcare, MedTech, or life sciences preferred. 

• Strong business acumen, with the ability to link market and customer insights to portfolio strategy, commercialization, and financial outcomes. 

• Exceptional communication and executive storytelling skills, with the ability to influence and align senior leadership. 

• Experience in primary and secondary market research, including advanced qualitative and quantitative methodologies. 

• Proven ability to synthesize complex data into actionable insights that drive strategy and decision‑making. 

• Advanced experience in market modeling and forecasting, including market sizing, segmentation, and scenario planning. 

• Exceptional analytical and problem-solving skills 

• Ability to operate effectively in a global, matrixed environment and navigate diverse stakeholder needs. 

• Strong leadership and collaborative orientation, with the ability to coach and develop a team, build trust and drive cross‑functional alignment. 

• High energy level and positive attitude; Strong work ethic, integrity, and professionalism. 

Apply Now

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:  www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbottand on Twitter @AbbottNews and @AbbottGlobal.

     

The base pay for this position is

$197,300.00 – $394,700.00

In specific locations, the pay range may vary from the range posted.

     

JOB FAMILY:

Product Management

     

DIVISION:

AVD Vascular

        

LOCATION:

United States > Santa Clara : Building B - SC

     

ADDITIONAL LOCATIONS:

     

WORK SHIFT:

Standard

     

TRAVEL:

Yes, 20 % of the Time

     

MEDICAL SURVEILLANCE:

Not Applicable

     

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)

     

Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.

     

EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf

     

EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf