Manager, Creator Marketing

Company Description

The Creator Marketing Manager is a proactive, action-oriented team member who drives creator marketing initiatives from opportunity identification through final delivery. This role owns creator relationships, leads national campaigns and activations, and brings the right internal and external partners together to deliver high-impact work. The Manager is expected to create momentum, lead creator project meetings with clarity, anticipate and remove roadblocks, and hold projects accountable to timelines, budgets, brand standards, and measurable objectives. A critical part of the role is continuously discovering emerging and established creators, assessing the right fit for each opportunity, and building teams around the people best positioned to make every project successful.

Job Description

Creator Discovery, Selection & Relationship Leadership

Manage ongoing creator discovery across culture, sports, gaming, entertainment, music, lifestyle, and emerging communities, maintaining a strong and diverse pipeline of relevant talent.

Proactively identify and evaluate creators based on audience relevance, creative credibility, brand fit, cultural momentum, platform strength, and the specific needs of each project.

Own day-to-day relationships with creators and their teams, serving as a decisive, solutions-oriented primary point of contact from initial outreach through campaign completion.

Recommend the right creators and collaborators for each brief, balancing creative ambition, business objectives, regional needs, and long-term relationship potential.

End-to-End Project & Campaign Leadership

Take ownership of creator-led campaigns and creator supported projects from kickoff through execution, reporting, and final wrap-up, with clear workstreams, owners, milestones, and next steps.

Manage project meetings and working sessions, set focused agendas, drive decisions, capture actions, and ensure teams follow through against agreed timelines.

Build and manage integrated project plans across creative development, creator implication, production, media, legal, operations, product, measurement, and regional activation.

Act with urgency to identify risks early, solve problems quickly, and escalate decisions when needed to protect quality, timing, budget, and creator relationships.

Track performance throughout the campaign, translate results into actionable recommendations, and apply learnings to improve future creator work.

Event Activation & Creator Experience

Manage the planning and execution of creator participation across key brand events and activations, from concept and talent selection through on-site delivery and follow-up.

Bring together the right creators, agencies, production partners, regional teams, and internal stakeholders to maximize cultural relevance, audience impact, and brand value.

Own the creator experience at events, ensuring talent is fully briefed, logistics are seamless, opportunities are maximized, and participation delivers against project goals.

Cross-Functional Leadership

Build strong working relationships across SAMO, regional teams, media, communications, sports, culture, legal, finance, operations, insights, product, and global teams.

Serve as the connective lead across functions, aligning stakeholders early, clarifying roles and decision rights, and keeping teams focused on the shared objective.

Challenge teams to move with pace and accountability, resolve competing priorities, and secure the expertise and resources required to deliver the strongest outcome.

Operational Excellence, Measurement & Global Alignment

Ensure creator programs meet Red Bull's global guidelines, legal requirements, financial processes, and brand standards without slowing momentum or creative ambition.

Partner with CRM, Operations, and Media Insights to maintain accurate creator data, track campaign performance, and turn insights into clear optimization opportunities.

Share best practices, creator intelligence, and campaign learnings across national, regional, and global teams to strengthen the broader creator marketing capability.

Continuously improve ways of working, identifying gaps in tools, processes, communication, or resourcing and driving practical solutions through completion.

Qualifications

3+ years of experience in creator marketing, influencer marketing, talent management, integrated marketing, or a related field, with demonstrated ownership of complex campaigns and projects.

Proven ability to lead cross-functional teams and meetings, drive decisions, manage competing priorities, and move projects from concept to completion.

Strong creator instincts and a consistent track record of discovering talent, evaluating fit, and matching the right creators and partners to the right opportunities.

Excellent relationship management, communication, and negotiation skills, with the confidence to influence creators, agencies, senior stakeholders, and internal partners.

Highly organized and action-oriented, with strong judgment, attention to detail, and the ability to anticipate roadblocks, solve problems, and deliver under pressure.

Bachelor's degree in marketing, communications, or a related field, or equivalent relevant professional experience.

Additional Information

This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.

The base salary range for this position is $85,360- $128,040 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location).

Red Bull Media House North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.