Senior Director, Marketing Management - Field & Partner (Armis)
ServiceNow
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Company Description
Who we are:
Armis from ServiceNow, protects the entire attack surface and manages an organization’s cyber risk exposure in real time. Combined with ServiceNow’s Security and Risk capabilities, as well as Identity Security capabilities from Veza, we bring together all critical capabilities to secure every asset, every identity - incl. AI Agents - across all environments with the right level of context - security, operational and business - to build the first of its kind autonomous defense platform for the Agentic Enterprise.
It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.
Join us to put AI to work for people.
Job Description
Armis is seeking a Senior Director, Global Field & Channel Marketing to lead the strategic design, orchestration, and execution of our go-to-market (GTM) efforts worldwide. Reporting directly to the CMO, you will be the primary architect connecting global programs and campaigns with localized execution across all theaters. You will lead a world-class team of regional and channel marketing experts to execute demand generation end-to-end, driving pipeline for the Armis Platform
In this pivotal role, you will bridge the gap between global functional teams such as Product Marketing, Revenue and Growth Marketing, as well as Sales, Partner and BDR organizations. You will be responsible for a dual mandate: driving direct enterprise demand through sophisticated field marketing and scaling our scale through a robust, high-performance Channel Marketing ecosystem. You are a data-driven, growth-minded visionary who can balance high-level strategic planning with the operational rigor required to generate pipeline at scale across all market segments and the entire Armis portfolio.
What you will do…
Global Leadership & Talent Development: Lead, scale, and mentor a high-performing global organization of field and channel marketers. Foster a culture of accountability, innovation, and "one-team" collaboration across diverse time zones and cultures.
Integrated Channel Strategy: Own the global marketing strategy for our partner ecosystem (Distributors, VARs, GSIs, and Alliances). Design "to-partner" and "through-partner" programs that drive partner-originated pipeline and ensure brand consistency across the channel.
Theater Alignment & Capacity Planning: Partner closely with Global Sales and Channel leadership to align marketing investment with regional revenue targets. Define global capacity models to ensure field teams are equipped to hit pipeline goals.
Holistic Demand Orchestration: Oversee the localization and deployment of global campaigns, including paid media, ABM, nurture tracks, and high-touch executive events (EBCs, Roundtables), ensuring they are tailored to regional nuances while maintaining Armis’s global brand integrity.
Sales & SDR Synergy: Act as the primary marketing liaison to Global Business Development (BDR) and Sales leadership, ensuring seamless lead handoff, relevant content delivery, and consistent feedback loops to optimize funnel velocity.
Data-Driven Performance Management: Establish global KPIs and dashboards to monitor the contribution of field and channel activities to total pipeline and incremental revenue. Use data to pivot strategies and optimize ROI across different geographies.
Market Expansion & Advocacy: Identify and scale regional success stories, customer case studies, and advocacy programs to build global brand authority.
Strategic Executive Influence: Serve as a core member of the Marketing Executive team, providing the global "voice of the field" to inform annual strategic planning and product roadmap alignment.
Brand Stewardship: Ensure every deliverable and touchpoint along the customer and partner journey is aligned with Armis’s value proposition around Cyber Exposure Management and Asset Intelligence, remaining consistent with our core values and culture.
Qualifications
What we expect…
Experience: Minimum 15+ years of progressive marketing leadership, with at least 5 years managing global teams in a high-growth SaaS or Cybersecurity environment.
Global Acumen: Proven track record of managing complex, multi-region marketing budgets and navigating the cultural and regulatory nuances of global markets.
Channel Mastery: Deep expertise in Channel Marketing and partner engagement models; you understand how to motivate partners and build scalable "marketing-in-a-box" solutions.
MarTech Fluency: Expert-level understanding of the modern marketing stack, including Salesforce, Marketo, 6Sense, and Outreach, to drive a data-first culture.
Communication & Presence: Exceptional executive presence with the ability to command a room, whether presenting to the Board, keynoting a global partner summit, or motivating a remote regional team.
Strategic Execution: A "player-coach" who can move seamlessly from 30,000-foot strategy to the granular details of campaign execution and funnel optimization.
Education: BSC/MSC or MBA in Business Management, Marketing, or a related field.
Domain Expertise: Prior experience in the Cybersecurity industry is preferred.
JV20
For positions in this location, we offer a base pay of $228,000 - $360,000, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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