Principal Marketing Specialist - Aortic
Medtronic
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Careers that change lives start here. Medtronic is a global leader in healthcare technology with a Mission to alleviate pain, restore health, and extend life. Our 95,000 employees work across more than 150 countries to put patients first ā developing innovative medical technologies that improve the lives of 72+ million patients each year. Your unique talents will help shape the future of healthcare while building a career grounded in purpose, growth, and impact.
A Day in the Life
Aortic Stent Grafts are a mini-invasive option to treat Aortic pathologies such as AAA (Abdominal Aortic Aneurysm), or TAA (Thoracic Aorta Aneurysm). An aneurysm is the bulging or ballooning of a weakened area of a blood vessel. The wall of the aorta can become weak due to age, disease, or trauma. This may cause the aortic wall to bulge and, as this grows, the wall of the aorta becomes weaker. This may cause the aorta to rupture and lead to massive internal bleeding. An aneurysm rupture can cause death and needs immediate medical attention. Through state-of-the-art technology and devices we prevent this, extending lives of fragile patients.
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Careers that change livesĀ
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Relieving pain, restoring health,Ā and prolonging life is guided by this Mission that Medtronic continues to bringĀ its innovativeĀ therapies to millions of patients. Today, youĀ have the opportunity toĀ join one of the world's largest medical device companies andĀ participateĀ in this daily challenge.Ā Ā By joining our team, you will be at the heart of our values!Ā
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The RoleĀ
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AsĀ aĀ Principal MarketingĀ SpecialistĀ for Aortic US Downstream Marketing, you will beĀ work across theĀ entire portfolio ofĀ Abdominal, Thoracic,Ā and Ancillary productĀ lines within Medtronic'sĀ AorticĀ divisionĀ inĀ the United States.Ā This roleĀ isĀ centered onĀ a deep understanding of the Aortic market in the US and a focused,Ā targeted approachĀ toĀ leverageĀ our tools and tacticsĀ with US customersĀ to strengthen MedtronicĀ AorticāsĀ presence and share in the US.Ā
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In your role asĀ Sr Marketing Specialist,Ā you will provide sales teams with effective technical and promotional support to contribute to sales goals. You will contribute to the development,Ā elaborationĀ and monitoring of the execution of the marketing planĀ in the USĀ in line with theĀ globalĀ marketing strategy and the results and profitabilityĀ objectivesĀ of the division.Ā
In your market developmentĀ activities,Ā you will work with Key Opinion Leaders (KOLs),Ā and scientificĀ societies toĀ collect feedback on our products,Ā therapies, services, and all engagement activitiesĀ to ensure we are always keeping up with the needs of our customers.Ā
YouĀ will report toĀ theĀ Sr. ManagerĀ for the US Downstream Marketing TeamĀ and work closely with theĀ USĀ field team including all levels of management.Ā
You will become a subject matter expert (SME) forĀ the US Aortic Market including customer needs, competitive dynamics, Medtronic Aortic portfolio positioning and messaging, targeting, segmentation, trackingĀ and measuring impact, andĀ effective engagement strategies.Ā YouĀ will act directly or indirectly with all the majorĀ customersĀ in the USĀ market: Vascular Surgeons,Ā Interventionalists, Providers,Ā Purchasers, and Payers.Ā Ā
You willĀ be responsibleĀ toĀ implementĀ andĀ trackĀ the actions defined in the marketing plan. You will be a part ofĀ a team of regional US marketers that work closely with the global marketing team and all functions and levels of leadership across the business.Ā Ā
ResponsibilitiesĀ
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Passionate about your job and the field of health, you know how to impose yourself asĀ the marketing point of contact. Your main missions are as follows:Ā
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Drive Implementation of Marketing Strategies and InitiativesĀ inĀ USĀ Ā
Develop and executeĀ US marketing planĀ for the Aortic business (Aortic portfolio of products)Ā
Lead and executeĀ digital marketing strategies, both customerĀ oriented and direct-to-patient to increase the therapy awarenessĀ
Own responsibility for all business analytics related to all key product lines within the Aortic portfolio including but not limited to, Annual Operating Plan,Ā strategic forecasts,Ā segmentation,Ā targeting,Ā and ongoing sales performance metrics.Ā
Work in close relationship withĀ Sales, Analytics,Ā Training & Education (sales and physician), Global Marketing, Medical ScienceĀ
Manage the relationships with the key external stakeholders āĀ providers, payers, clinicalĀ societiesĀ
Lead product and services value proposition dissemination across the customer baseĀ
Maintain a vigorous competitive intelligence presence and strategy toĀ grow market shareĀ across the portfolioĀ
Constantly be the voice of the customer andĀ identifyĀ customerās product-related unmet needsĀ identifyingĀ innovative ways to engage with themĀ
Analyze clinical data and communicate to internal teams to ensure sales teams are fully confident in clinical data messagingĀ
Build robust business analytics related to all key product lines to inform sales forecasts and product planningĀ
Work with management and sales teams to target and development Key Opinion Leaders with ongoing Medtronic initiativesĀ
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Cross-functional working with different internal stakeholders to drive team planning and promotional activitiesĀ
Work closely with theĀ Global Marketing Team,Ā US Area Directors, District Managers, Field Sales, and ClinicalsĀ to manage and direct resources to maximize business results through a solid product and service offering via traditional and digital channels.Ā
Support the Sales Team withĀ field rides, case observations, andĀ customer visits.Ā This role willĀ be inĀ front of customers in the field often.Ā
Interface with several different business functions including,Ā Sales,Ā T&E department,Ā GlobalĀ Marketing,Ā Integrated Marketing Communications,Ā Medical Science,Ā Analytics,Ā Finance, Engineers, Clinical, Legal, Regulatory, Reimbursement and Business admin to drive business results.Ā
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Field presenceĀ
To meet theĀ objectivesĀ of product knowledge and technical support, management of KOLs (Key Opinion Leaders), execution of the marketing plan and analysis of market trends, the presence in the field of theĀ PrincipalĀ Marketing SpecialistĀ is paramountĀ
This travel time canĀ range anywhere from 20% -Ā 50%Ā (during busier times) with the average around 30%Ā
Ā Must haveĀ
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7+Ā years ofĀ medicalĀ deviceĀ marketing, or related customer-facingĀ experienceĀ (e.g.Ā sales,Ā clinical,Ā medical science, training & education)Ā Ā 5 yeras with an advanced degree
Strong written and oral communicationĀ Ā
BachelorāsĀ degree in marketingĀ or medical deviceĀ related disciplineĀ (e.g.Ā business, marketing,Ā communications, biomedical engineering, biochemistry)Ā
Good understanding of theĀ US healthcare systemĀ
Experience with physicianĀ engagement activities and eventsĀ
ExperienceĀ withĀ digital product marketingĀ campaignsĀ
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DesiredĀ (Nice to have)Ā
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MBAĀ
Understanding ofĀ aortic disease,Ā therapies, and productsĀ
ExperienceĀ inĀ US medical deviceĀ therapy and marketĀ developmentĀ
ExperienceĀ being in aĀ cathĀ lab or operating suite (even if just as observer)
Proven strategic thinking and business acumenĀ
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For Baccalaureate degrees earned outside of the United States, a degree that satisfies the requirements of 8 C.F.R. § 214.2(h)(4)(iii)(A) is required.
Physical Job Requirements
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.āÆ
The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.
U.S. Work Authorization & Sponsorship
At Medtronic, we are committed to fostering an environment where employees can thrive and make a meaningful impact. In alignment with our enterprise-wide workforce planning approach, U.S. work authorization sponsorship (H-1B, TN, J, etc.) is offered exclusively for Principal-level roles and above, where specialized expertise aligns with long-term business needs. Roles below the Principal level require candidates to possess unrestricted U.S. work authorization at the time of hire and for the duration of employment.
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Recruitment Fraud Alert
We are aware of phishing scams targeting job seekers. Please keep the following in mind:Ā
Apply only through official Medtronic channels. All legitimate Medtronic recruiting communications come from approved Medtronic platforms and official @medtronic.com email addresses.Ā
Medtronic will never ask for payment or sensitive personal information (such as bank account or Social Security details) during early stages of the hiring process. Any such requests are not legitimate.Ā
If you receive a suspicious message claiming to be from Medtronic, do not respond, click links, or open attachments.Ā
If you have any questions, concerns regarding the authenticity of a communication alleged to have been made by or on behalf of Medtronic, please contact us immediately at AskHR@medtronic.com.Ā
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Benefits & Compensation
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Medtronic offers a competitive Salary and flexible Benefits Package
A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create.Ā We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.
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This position is eligible for a short-term incentive called the Medtronic Incentive Plan (MIP).The base salary range is applicable across the United States, excluding Puerto Rico and specific locations in California. The offered rate complies with federal and local regulations and may vary based on factors such as experience, certification/education, market conditions, and location. Compensation and benefits information pertains solely to candidates hired within the United States (local market compensation and benefits will apply for others).The following benefits and additional compensation are available to those regular employees who work 20+ hours per week: Health, Dental and vision insurance,Ā Health Savings Account,Ā Healthcare Flexible Spending Account,Ā Life insurance, Long-term disability leave,Ā Dependent daycare spending account,Ā Tuition assistance/reimbursement, andĀ Simple Steps (global well-being program).
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The following benefits and additional compensation are available to all regular employees:Ā Incentive plans, 401(k) plan plus employer contribution and match,Ā Short-term disability,Ā Paid time off,Ā Paid holidays,Ā Employee Stock Purchase Plan,Ā Employee Assistance Program,Ā Non-qualified Retirement Plan Supplement (subject to IRS earning minimums), andĀ Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums).
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Regular employees are those who are not temporary, such as interns.Ā Temporary employees are eligible for paid sick time, as required under applicable state law, and the Employee Stock Purchase Plan. Please note some of the above benefits may not apply to workers in Puerto Rico.
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Further details are available at the link below:
Medtronic benefits and compensation plans
It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.
If you are applying to perform work for Medtronic, Inc. (āMedtronicā) in any position which will involve performing at least two (2) hours of work on average each week within the unincorporated areas of Los Angeles County, you can findĀ here a list of all material job duties of the specific job position which Medtronic reasonably believes that criminal history may have a direct, adverse and negative relationship potentially resulting in the withdrawal of a conditional offer of employment. Medtronic will consider for employment qualified job applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
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