Chevrolet Assistant Retail Marketing Manager

Job Description

Work Arrangement 

This role is categorized as hybrid. The successful candidate is expected to report to GM Warren Technical Center (WTC) three times per week, or as dictated by business needs.

GM has an opening for a Chevrolet Assistant Retail Marketing Manager within the Chevrolet Sales Operations Group.

The Chevrolet Retail Marketing team leads Chevrolet’s retail go-to-market campaigns across our ICE and EV portfolio, and this role will play a key role in the Chevrolet Retail Group, Chevrolet’s retail growth engine.

This position will actively support and shape monthly retail messaging strategy and execution, with a focus on bringing tech-forward, digital-first ideas to life and connecting them to what matters most for our dealers and LMAs. The role will provide subject matter expertise and guidance to cross-functional teams and senior leadership, and will lead day-to-day relationships with several external partners.

Day-to-day activities require a high level of flexibility, the ability to make independent decisions, and strong judgment—while maintaining accuracy, creativity, and initiative. This is an opportunity to work on an iconic automotive brand and join a dedicated, fast-paced, dynamic, and highly engaged team.

What You’ll Do

• Play an active role in the Chevrolet Retail Group, helping align national retail strategy, GTM plans, and content with the needs of regions, LMAs, and dealers.

• Assist the Retail Marketing Manager in developing and executing Chevrolet’s monthly go-to-market (GTM) retail strategy across the portfolio, with a strong focus Silverado and our core SUV nameplates.

• Independently identify opportunities to strategically position Chevrolet’s most important nameplates with compelling, insight-driven retail messaging.

• Assist in the development, documentation, and deployment of the Retail Scope of Business and “Run the Business” processes (calendars, playbooks, routines).

• Manage relationships with external partners (creative agencies, media agencies, and adjacency support organizations) to deliver integrated traditional and digital campaigns on time and on brief.

• Provide cross-functional collaboration on retail strategies with Brand, Incentives, Finance, Field, Media, and CRM teams.

• Serve as a primary subject matter expert on traditional and digital go-to-market tactics (broadcast TV, digital video, audio/radio, social, search, display, and dealer-facing assets).

• Serve as a conduit of communication to the Chevrolet Regional Operations team and LMAs, helping translate national strategy into clear, actionable field and dealer plans.

• Support understanding and execution of GM/GMF incentives and programs, ensuring offers are accurately reflected in customer-facing retail communications.

• Use data and insights (e.g., retail share, digital performance, lead metrics) to help optimize GTM plans and summarize performance in clear, concise stories for leadership and the field.

• Respond to numerous ad-hoc requests related to monthly go-to-market executions and field/dealer needs.

• Perform duties outside of normal scope on occasion as business needs evolve.

Your Skills & Abilities (Required Qualifications)  

• 5+ years of experience within the automotive industry, preferably in sales, marketing, planning, product management, or field/dealer roles.

• Strong knowledge of the automotive market, GM products and the competitive environment.

• Experience partnering with field teams, LMAs, and/or dealers on retail initiatives or go-to-market plans.

What Can Give You a Competitive Advantage (Preferred Qualifications)   

• Demonstrated ability to think strategically, connect disparate inputs, and integrate multiple perspectives into a clear recommendation.

• Ability to generate, comprehend, and synthesize information from various data sources into a cohesive story that explains key drivers and implications.

• Exceptional analytical ability with strong attention to detail.

• Proven ability to manage multiple projects simultaneously and consistently meet tight deadlines in a fast-paced environment.

• Strong presentation and oral communication skills; comfortable presenting to senior leadership and field audiences.

• High level of organizational and project management skills, with a track record of driving work from idea through execution.

• High level of independent judgment, initiative, and ownership.

• Commitment to teamwork and building strong cross-functional and external partnerships.

• Strong written communication skills with the ability to simplify complexity.

• High level of computer and systems skills (including Excel, Word, and PowerPoint); familiarity with digital and performance marketing metrics is a plus.

• Ability to think creatively and “outside the box” to develop unique, customer-centric ideas that support dealers and LMAs.

• Demonstrated energy, resilience, and follow-through in pursuing priorities.

• Occasional travel is required.



GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.



About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Benefits Overview

From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.

Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. 

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.