Paid Social Associate Director

TRANZACT is a leading direct-to-consumer insurance services business, specializing in the distribution of Medicare Advantage, Medicare Supplement and Life & Supplemental insurance policies. Our focus is on leveraging our highly skilled team of over 3,000 professionals to deliver innovative solutions for our insurance carrier partners and provide consumers with a best-in-class experience.

We work with some of America’s largest insurance brands to attract, educate and connect with consumers. Our diverse team of analysts, writers, engineers, designers, business leads, data scientists and sales professionals all work together to create thoughtful, data-driven and effective marketing, technology, sales and servicing strategies. These efforts have resulted in TRANZACT earning recognition and winning awards from some of the biggest names in the industry.

When you become part of TRANZACT, you join a team of passionate people who push for excellence, follow through on commitments, and love to succeed together. Our culture rests on a simple principle – “Be Real” – that means being genuine, keeping your word, and having the courage to make tough decisions. Our “Be Real” values resonate and are meaningful to us. We are entrepreneurial, fast paced and empower our people. We know how to make things happen and know that our people are always the source of our success.

Position Summary

As an Associate Director of Paid Social, you’ll own the strategy, execution, and results of our Paid Social campaigns across Meta (Facebook, Instagram) and beyond. We’re looking for a hands-on subject matter expert with experience successfully managing and scaling large-budget direct-to-consumer marketing campaigns. You’ll lead a growing team, scale acquisition efforts, and collaborate across marketing, business, and creative teams to drive measurable business outcomes.

The specific responsibilities of the Paid Social Associate Director

• Strategy and Execution: Lead campaign strategy, setup, and optimization with a focus on driving ROI and scale
• Data Analysis and Performance Optimization: Analyze performance data to inform decisions, optimize creative and targeting, and implement growth strategies
• Team Leadership and Development: Mentor and develop a high-performing team of Paid Social marketers into future leaders
• Cross-Functional Collaboration: Partner and communicate cross-functionally to deliver integrated acquisition strategies
• Innovation and Subject Matter Expertise: Stay current on platform updates, competitive trends, and emerging tactics

Qualifications Include

• 5+ years in Paid Social performance marketing (Meta required; LinkedIn, TikTok, Programmatic, and others a plus)
• Subject matter expertise with a proven ability to manage, optimize, and scale large direct-to-consumer acquisition campaigns
• Strong analytical skills — Excel, Tableau, Power BI
• Deep understanding of paid social advertising and a passion for results-based innovation
• Leadership experience is preferred but not required

You’ll Thrive Here If

• You're a problem-solver who loves making data-driven decisions
• You value collaboration, inclusivity, and personal growth
• You believe in doing great work and having fun while doing it!

Compensation
The base salary compensation range being offered for this role is based upon experience.
This role is also eligible to participate in the annual bonus program.

Company Benefits
TRANZACT provides a competitive benefit package which includes the following (eligibility requirements apply):

• Health and Welfare Benefits: Medical (including prescription coverage), Dental, Vision, Health Savings Account, Health Care and Dependent Care Flexible Spending Accounts, Group Accident, Group Critical Illness, Life Insurance, AD&D, Group Legal, Identify Theft Protection, Wellbeing Program and Work/Life Resources (including Employee Assistance Program)
• Leave Benefits: Paid Holidays, Annual Paid Time Off (includes state/local paid leave where required), Short-Term Disability, Long-Term Disability, Other Leaves (e.g., Bereavement, FMLA, ADA, Jury Duty, Military Leave, and Parental and Adoption Leave)
• Retirement Benefits: Savings Plan with annual nonelective company contribution.

TRANZACT is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Equal Opportunity Employer/Disability/Vet