Corporate Communications Lead - AI and Technology

The Corporate Communications Lead, AI and Technology, is responsible for helping UL Solutions' Corporate Communications function identify, adopt, measure and optimize technologies that enhance the company’s internal and external communications impact. This role serves as a key resource for advancing the department's AI, Generative Engine Optimization (GEO), and analytical capabilities, ultimately driving greater visibility and reputation of the UL Solutions brand across traditional and digital media channels.

Working closely with Corporate Communications leadership, this individual evaluates emerging technologies, develops measurement frameworks, identifies opportunities to improve workflows and supports the adoption of new tools and capabilities across the communications function. The role also helps advance the organization's understanding of how to influence visibility and discoverability within AI and Large Language Model (LLM)-powered search and answer engines and supports efforts to measure and improve those outcomes.

The ideal candidate combines an understanding of communications and content ecosystems with expertise in technology, analytics and emerging digital trends. This individual is naturally curious, highly collaborative and passionate about translating insights on new technologies into tactics and strategies that help will Corporate Communications operate more effectively and deliver greater impact.

Responsibilities

AI and GEO Leadership

• Support the development and evolution of Corporate Communications' GEO capabilities, including best practices, measurement approaches and reporting frameworks.
• Monitor and analyze trends related to AI-powered search, answer engines and digital content discovery.
• Evaluate how communications activities influence organizational visibility within AI-generated responses and emerging search experiences.
• Develop insights and recommendations that help improve the discoverability, visibility and effectiveness of communications content within AI-powered environments.

• Partner with stakeholders across the organization to own and advance GEO-related initiatives and help establish scalable approaches for measuring success.

   

Measurement and Insights

• Translate complex data into clear, compelling insights that support strategic decision-making.
• Develop and maintain dashboards, reporting frameworks and measurement approaches that provide visibility into communications performance, technology adoption and GEO initiatives.
• Analyze data, trends and performance indicators to generate actionable insights and recommendations for communications leaders.
• Establish standards and methodologies for measuring workflow improvements, technology adoption, communications effectiveness and GEO outcomes.

• Develop insights and reporting that help senior leaders evaluate the impact of communications activities, technology investments and GEO initiatives.

   

Technology and Tools

• Lead efforts to evaluate, procure and implement new technologies and tools across the corporate communications teams to help improve the effectiveness of internal and external functions.
• Develop and scale AI-enabled workflows supporting content development, research, planning, reporting and analysis.
• Partner with communications leaders and colleagues to identify practical applications for AI and emerging technologies across the function.

• Monitor emerging technology trends and translate opportunities into actionable recommendations, pilot programs and scalable solutions.

   

Operations Enablement

• Support efforts to improve communications workflows, processes and ways of working through the application of technology, automation and data-driven insights.
• Develop resources, training materials and guidance that help colleagues adopt new tools, capabilities and best practices.
• Partner with communications leaders to scale successful technologies, workflows and operational improvements across the organization.
• Help foster a culture of experimentation, continuous learning and innovation within the communications function.
• Support initiatives that help Corporate Communications operate more effectively and deliver greater impact through smarter use of technology and data.

Qualifications

Education

• Bachelor's degree in Communications, Marketing, Business, Data & Analytics, Information Systems, Technology, or a related field.

   

Required Experience

• 5–8 years of professional experience in communications, public relations, digital marketing, marketing technology, marketing operations, analytics, technology consulting or a related field.
• Experience evaluating, implementing or optimizing technology platforms, digital tools, workflows or business processes.
• Experience using data, analytics and reporting to generate insights and support decision-making.
• Experience with communications measurement, content analytics, SEO, GEO or digital content performance.
• Experience developing dashboards, measurement frameworks, reporting programs or performance metrics.

• Demonstrated ability to communicate complex concepts and recommendations to both technical and non-technical audiences.

   

Preferred Experience

• Experience supporting communications, marketing, content, digital or related business functions.
• Experience with artificial intelligence, automation, generative AI tools or emerging technology applications.
• Experience leading projects and initiatives involving multiple stakeholders, functions and priorities.
• Experience identifying opportunities to improve effectiveness, efficiency or business performance through technology, automation or process improvement.

• Experience evaluating emerging technologies and translating trends into practical business applications.

   

Knowledge, Skills and Abilities

• Knowledge of AI, GEO, digital content discovery and emerging communications technologies.
• Strong analytical, critical thinking and problem-solving skills.
• Sharp business acumen and ability to translate findings into actionable recommendations.
• Ability to evaluate technologies and determine potential business value and applicability.
• Strong project management, organizational and prioritization skills.
• Ability to influence, collaborate and build relationships across teams without direct authority.
• Strong written, verbal and presentation communication skills.
• Demonstrated curiosity, adaptability and commitment to continuous learning.

What you’ll experience working for ULS 

UL Solutions has been pioneering change since 1894 and we’re still leading the way. From day one, we’ve blazed a trail protecting the planet and everyone on it. Our teams have influenced billions of products, plus services, software offerings and more. We break things, burn things and blow things up. All in the name of safety science. 

That’s where you come in — because none of it could happen without you. It takes passion to protect people, problem-solving to safeguard personal data and conviction to make the world a more sustainable place. It takes bold ideas and brilliant minds to build a better world for future generations across the globe.  

This is more than a job. It’s a calling. A passion to use our expertise and play our part in creating a more secure, sustainable world today — and tomorrow. As a member of our safety science community, you’ll use your ideas, your energy and your ambition to innovate, challenge and ultimately, help create a safer world. 

Everyone here is unique. But we’re also a global community, working together to help create a safer world. Join UL Solutions and you can connect with the brightest minds in the business, all bringing their distinct perspectives and diverse backgrounds together to deliver real change. 

Empowering our customers to keep the world safe means thinking ahead. It means investing in training and empowering our people to learn and innovate. At UL Solutions, we help build a better future — one where everyone benefits. 

Join UL Solutions to be at the center of safety. To learn more about us and the work we do, visit UL.com

Total Rewards: We understand compensation is an important factor as you consider the next step in your career. The estimated salary range for this position is $120,000 to $140,000 USD and is based on multiple factors, including job-related knowledge/skills, experience, geographical location, as well as other factors. This position is eligible for annual bonus compensation with a target payout of 20% of the base salary. This position also provides health benefits such as medical, dental and vision; wellness benefits such as mental and financial health; and retirement savings (401K) commensurate with the standard rewards offered in each individual location or country. We also provide full-time employees with paid time off including vacation (15 days), holiday and personal days (totaling 12 days) and sick time off (72 hours).

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About the company

A global leader in applied safety science, UL Solutions (NYSE: ULS) transforms safety, security and sustainability challenges into opportunities for customers in more than 110 countries. UL Solutions delivers testing, inspection and certification services, together with software products and advisory offerings, that support our customers’ product innovation and business growth. The UL Mark serves as a recognized symbol of trust in our customers’ products and reflects an unwavering commitment to advancing our safety mission. We help our customers innovate, launch new products and services, navigate global markets and complex supply chains, and grow sustainably and responsibly into the future. Our science is your advantage.