Careeronaut

Marketing Lead, KAST Business

KAST

San Francisco, California, United StatesFull-timePosted 2 days ago
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KAST is redefining stablecoin banking for global citizens, crypto professionals, Web3-native businesses, and high-inflation markets that want USD-backed banking. Backed by top-tier global investors and led by the former APAC CEO of Circle, our leadership team spans Circle, Airwallex, Revolut, Wise, Grab, Zoom, AWS, and leading OTC desks. We scaled from zero to nearly a million users at speed.


One account lets a business hold USD and stablecoins, spend on cards worldwide, and pay contractors and vendors in 170+ countries over local rails, SWIFT, SEPA, and stablecoins. Businesses incorporated in the US, UK, UAE, Brazil, and Australia onboard under one program.


We came out of beta in August. Monthly card volume is up more than 10x since then, and hundreds of active businesses run on KAST Business today. Our fastest-growing customers are performance marketers: agencies, media buyers, and e-commerce brands funding ad spend across Meta, Google, and TikTok.


About the role


KAST Business is hiring its first marketing lead. You will be a generalist who builds the function from the first campaign forward. You will run events, write the product marketing that sales and customers rely on, support top-of-funnel demand, and take on whatever else the business needs to grow. You report to the US General Manager and work every day with Sales, Product, Compliance, and Operations.

Key Responsibilities

  • Own product marketing: positioning, one-pagers, sales decks, competitive comparisons, feature messaging, and the objection handling sales needs each week.
  • Build and host community events: customer dinners, founder meetups, AMAs, and webinars for media buyers, agency owners, and e-commerce operators.
  • Find, interview, and write up customers. Turn their stories into case studies, testimonials, and sales assets.
  • Run top-of-funnel programs: landing pages, email and LinkedIn campaigns, and content aimed at the buyers we sell to.
  • Run launches end to end. Write release notes, announcements, and customer messages, and check every detail before it goes live.
  • Set up and maintain the marketing stack: CRM fields, tracking, UTM standards, and a weekly report on what drives pipeline.
  • Turn sales calls and customer feedback into messages that Product and leadership act on each week.
  • Take on work nobody owns yet. Build the first playbooks, pull the first reports, and fix what breaks.

Skills, Knowledge and Expertise

  • 3 to 6 years in marketing at an early-stage startup, a fintech or payments company, or an agency.
  • Product marketing experience. You have written positioning, sales decks, or launch materials that sales teams used every week.
  • Event experience, including booth execution, sponsorships, and partner programs.
  • Working knowledge of performance marketing. You understand how media buyers run campaigns across Meta, Google, and TikTok.
  • Payments fundamentals: cards, FX, cross-border payouts, and stablecoins. You explain them in plain language.
  • Strong writing. You write clear copy for founders, finance leads, and operators.
  • Scrappy execution. You ship a campaign in a week, measure it, and change course.
  • Comfort with ambiguity. You build the first version of each program and keep the work moving.
  • Data sense. You build dashboards in a CRM and spreadsheets and read them without help.
  • Coachability. You take direct feedback and apply it on the next project.
Nice to have:
  • Experience as the first marketer or an early team member at a startup.
  • Experience marketing to media buyers, agencies, or e-commerce brands.
  • Hands-on crypto experience: wallets, exchanges, or on-chain payments.
  • Portuguese or Spanish fluency.
  • A network in the events circuit or in performance marketing communities.
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Frequently asked questions

Who is hiring for Marketing Lead, KAST Business at KAST?+
KAST is actively hiring for this Marketing Lead, KAST Business role. Click "Apply Now" to submit your application directly on KAST's careers page — Careeronaut doesn't charge employers or candidates for referrals.
When was this Marketing Lead, KAST Business role posted?+
The employer's publication date is 2026-11-13. Check the employer's application page for current availability and any closing date.
How should I apply to this Marketing Lead, KAST Business role?+
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