Entry, EKIN Marketplace, Retail Marketing, Washington DC
Nike
Get more Digital Marketing openings
A short daily email when similar roles appear in District of Columbia. No account needed.
Become a Part of the NIKE, Inc. TeamĀ
āÆĀ
NIKE, Inc. does more than outfit the worldās best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders, and visionaries. At Nike, it is about each person bringing skills and passion to a challenging and constantly evolving the game.Ā
Ā
WHO WE ARE LOOKING FORĀ
Does pulling back the paperĀ on aĀ freshĀ pair of trainersĀ spark an irresistible urge to go for a run?Ā Ā Ā Do you get fired up at the opportunity to lead a group of store employees through a technical session on the difference between Nike running shoes? Are you down to help someone discover their passion for sports?Ā Ā Do you love retail, learning about athleteĀ needsĀ and watching āthe moment of truthā whenĀ they chooseĀ theĀ shoeĀ to run their first 5K in?Ā Ā If so, we believe this could be the job for you!Ā
Ā
In 1981, Nike created the EKIN team (EKIN is āNikeā spelled backwards) to be Nikeās Athlete Missionaries and serve as a reminder to go back to the daysĀ when athletes represented Nike, converted other athletes to our shoes and built personal and meaningful relationships in the community.Ā
Ā
Today, EKINs continue that mission and bring Nike's inspiration and innovation to athletes in the markets they serveĀ and beyond.Ā Ā FocusedĀ on Nike's foundationĀ inĀ running, this role will ensure day-to-day consistency, cohesion, and impact of Nike by way ofĀ buildingĀ relationships and delivering elevatedĀ educationĀ experiences in partnership withĀ Nike-owned retail and key sporting goods partners.Ā Ā As Nikeās product authority, EKINs use their voice both internally, and at times, externally to empower all athletes toĀ make sportĀ a daily habit.Ā Ā We are looking for an EKIN to join our team based inĀ Washington DC. Ā
Ā
The ideal candidate brings a dedicated approach, passion for running and sport, some background in retail, and excellent presentation skills. Itās how we startedĀ overĀ 50 years ago and the combination of these qualities will power Nike in compelling ways to better serve athletes for the next 50 years.Ā
Ā
WHAT YOU WILL WORK ONĀ
Ā
Bringing keyĀ NikeĀ productĀ stories to life across the marketplace as Nikeās product authorityĀ
Leveraging marketplace expertise to developĀ locally relevantĀ seasonal plansĀ alignedĀ with cityĀ or geoĀ marketing teamsĀ
Leveraging your passion and position to strategically authenticateĀ NikeĀ productĀ storiesĀ in the marketplaceĀ
Creating experiential trainingĀ sessionsĀ thatĀ energizeĀ RetailĀ Associates in your market withĀ effective tools that drive reach and impact across multiple formats including video, virtualĀ and immersive in-person sessions.Ā
Actively participate in theĀ sportĀ community. YouĀ willĀ integrate and collaborate with the community inĀ meaningful and impactful ways that reinforce Nikeās mission and beliefs.Ā Ā
You willĀ serve as Nikeās eyes and ears, shaping marketplace insights with observations of the consumer, product, competition, and trends.Ā Ā
Ā
WHO WILL YOU WORK WITHĀ
Ā
You will report into the Territory EKIN Manager and will work closely with yourĀ Centralized EKIN team, Territory EKIN teams, andĀ City/Geography Marketing teams to prioritize seasonal opportunities.Ā Ā You will collaborate with Account Training & Delivery partners to optimize education touchpoints against the holistic vision of athlete education in your market and more broadly.Ā Ā You will work with Field Leadership teams, Store teams, and Retail Store Operations team as execution partners.Ā Additionally, you will manage external vendor partners in the creation of training events.Ā
Ā
WHAT YOU BRING TO NIKEĀ
Bachelorās degree in marketing, communication, sports management, or related field. Will accept any suitable combination of education, experience and trainingĀ
2 years of retail, sales, customer service, mentoring, or instructing experienceĀ
Demonstrated knowledge of the running market as it relates to consumer trends, local market hot spots, and retail destinationsĀ
Ability to connect and inspire people, meeting facilitation and making strategic recommendationsĀ
Ability to drive a culture of always-on testing and learning, including the rapid application of consumer signals into strategy, planning, and content iterationĀ
Must have a deep passion for the NIKE brand and sportsāÆĀ
Positive and active presence on social media and across the digital world with experience in content creation and online storytellingĀ
Willingness and ability to travel up to 75% of the timeāÆĀ
Must lift heavy objects and sample bags that weigh up to 50 lbs.āÆĀ
Experience with an event agency orĀ large-scaleĀ special events preferred but not requiredĀ
#MYNEXT: Be Empowered to Grow within Nike and Create the FutureĀ
We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.
The average job posting receives 250 applications.
Stand out by tailoring your resume to this specific role. Our AI resume builder highlights the skills and experience that matter most to this employer.