Social Strategy Manager, Brand Social

Spotify’s Global Organic Social team is responsible for how Spotify shows up across its owned social channels, connecting fans to the music, podcasts, audiobooks, and features they love.

We’re looking for a Social Strategy Manager, Brand Social to work across some of Spotify’s highest-impact global marketing initiatives including beloved campaigns like Wrapped and Fan Life, trending cultural moments like award shows and sports events, and integrated partnerships with other global media brands. 

You’ll drive social strategy for multiple cross-functional campaigns, working closely within a large, multidisciplinary team including Creative, Comms, Entertainment Partnerships, Paid Media, and more. You'll help shape integrated campaigns from the outset, translating marketing priorities into channel-native social strategies and making the strategic decisions that determine how ideas come to life across social.

This role requires equal parts strategic thinking, online understanding, creative instinct, relationship building, and operational excellence. You must love balancing long-term planning with the agility required to jump on real-time opportunities.

• You have 7+ years of experience in owned and earned social media strategy, social marketing, or a related strategic role for global consumer, entertainment, technology, or media brands.
• You have led social strategy for integrated marketing campaigns with multiple internal and external stakeholders, balancing business objectives with platform-native creativity.
• You can turn strategy into an executable plan and drive complex, cross-functional work from ambiguity through delivery.
• You understand how social contributes throughout the marketing funnel and how campaigns can evolve beyond launch into ongoing audience participation.
• You have strong editorial instincts and can balance long-term strategic planning with thoughtful real-time decision-making.
• You understand internet culture and can distinguish between fleeting trends and meaningful cultural opportunities that make sense for a brand.
• You understand the audiences, formats, and behaviors across platforms including Instagram, TikTok, X, Reddit, Threads, YouTube, WhatsApp, and emerging social channels.
• You build effective relationships and can influence partners across marketing, creative, legal, communications, agencies, and senior leadership.
• You have experience guiding agency partners through briefing, creative development, production, and execution while maintaining a high creative bar.
• You are comfortable using social analytics to establish KPIs, interpret performance, and inform strategic decisions.
• You can communicate strategic recommendations clearly to senior stakeholders and help large, cross-functional groups move toward shared goals.
• You can move between long-term planning and same-day opportunities while maintaining sound judgment and quality.
• You care about creating brand social that contributes meaningfully to culture rather than simply interrupting it.