Senior Product Marketing Manager Newborn Screening

Overview The Waters Advanced Diagnostics (ADx) Division provides globally recognized scientific and commercial leadership in clinical diagnostics, enabling laboratories to deliver high-quality, reliable results that improve patient care.Through workflow-based solutions, the ADx division advances the adoption of LC-MS as a routine diagnostic technology across global clinical markets. The Product Marketing Manager, Newborn Screening is responsible for driving global marketing strategy, positioning, demand generation, and commercial enablement for the newborn screening portfolio. This role serves as the voice of the market, translating customer needs, public health priorities, disease awareness trends, and competitive insights into compelling value propositions, marketing campaigns, and commercial programmes that accelerate adoption of newborn screening solutions. The position works closely with Product Management, Medical Affairs, Clinical Affairs, Applications, Regional Marketing, Sales, and Strategic Partners to establish the company as a trusted leader in newborn screening and public health laboratory workflows. Responsibilities Develop and execute the global marketing strategy for the newborn screening portfolio. Identify market opportunities, growth drivers, emerging screening conditions, and public health initiatives that influence newborn screening programme expansion. Monitor newborn screening policies, reimbursement trends, government initiatives, and regulatory developments impacting adoption. Conduct market sizing, segmentation, customer analysis, and competitive assessments to support strategic planning. Develop differentiated value propositions, messaging frameworks, and customer-facing content for newborn screening solutions. Translate complex scientific and clinical information into compelling customer value stories. Qualifications Education: Degree in Life Sciences, Chemistry, Engineering, or related scientific discipline. Advanced degree (Master's or PhD) preferred Experience: Proven experience in clinical diagnostics, IVD, or clinical LC-MS markets Demonstrated leadership in segment marketing, market strategy, or solution marketing within a global organization Strong understanding of clinical laboratory workflows and adoption drivers for routine diagnostics Experience influencing product portfolio and innovation strategy through market and customer insights Proven ability to work effectively in matrixed, cross-functional environments Experience supporting global or regional sales organizations Competencies: Excellent written and oral communication skills; ability to interface effectively with Senior Director, VP, and SVP-level stakeholders Strong strategic thinking and commercial acumen Ability to translate complex technical and clinical concepts into clear, customer-focused value propositions Influential leadership and stakeholder management skills Data-driven decision-making capabilit Travel (If Applicable): Up to 30% international travel Company Description Waters Corporation (NYSE:WAT) is a global leader in life sciences and diagnostics, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, our innovative portfolio harnesses deep scientific expertise across chemistry, physics, and biology. We collaborate with customers around the world to advance the release of effective, high-quality medicines, ensure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combating antibiotic resistance. Through a shared culture of relentless innovation, our passionate team of ~16,000 colleagues turn scientific challenges into breakthroughs that improve lives worldwide. Diversity and inclusion are fundamental to our core values at Waters Corporation. It benefits our employees, our products, our customers and our community. Waters complies with all applicable federal, state, and local laws. Qualified applicants are considered without regard to sex, race, color, ancestry, national origin, citizenship status, religion, age, marital status (including civil unions), military service, veteran status, pregnancy (including childbirth and related medical conditions), genetic information, sexual orientation, gender identity, legally recognized disability, domestic violence victim status, or any other characteristic protected by law. Waters is proud to be an equal opportunity workplace and is an affirmative action employer. All hiring decisions are based solely on qualifications, merit, and business needs at the time. Key Words IVD, product marketing manager, clinical #LI-HH1 #LI-HYBRID