Director, Marketplace Promotions & Marketing

Be Part of an Amazing Story

Macy’s is more than just a store. We’re a story. One that’s captured the hearts and minds of America for more than 160 years. A story about innovations and traditions…about inspiring stores and irresistible products…about the excitement of the Macy’s 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We’ve been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.

Job Overview

Macy’s digital marketplace is one of the company’s top growth-driving initiatives, expanding the categories and brands available on macys.com while giving sellers and brands access to our vast and highly loyal customer base.

As Director, Marketplace Promotions & Marketing, you will own the strategy, roadmap, and execution of the marketing and promotional programs that drive traffic, customer engagement, and GMV across Macy’s Marketplace. This role will lead a team spanning promotions, short-lead marketing, and long-lead marketing, serving as the connective tissue between long-range marketplace strategy and the day-to-day execution that brings it to life. You will be a senior cross-functional partner to Site Merchandising, Owned & Paid Media, Affiliate, Loyalty, and Seller Success—accountable for translating commercial priorities into compelling, well-executed customer-facing experiences.

What You Will Do

• Develop, own, and continuously refine the end-to-end marketing and promotions strategy for Macy’s Marketplace, aligning the promotional calendar and marketing roadmap to curated assortment, category revenue, and GMV targets.

• Lead, coach, and develop a high-performing team spanning promotions, short-lead marketing, and long-lead marketing—setting clear priorities, building a culture of accountability, and fostering data-driven decision-making.

• Own the marketplace promotional program end to end—including strategic promotions (e.g., Parade of Deals, Bouquet of Deals), Value Add, flash sales, and Loyalty/PZO offers—from strategy and seller participation through setup, approval, testing, and go-live.

• Direct the marketing engine across owned channels (email, CRM, mobile, offer cards) and site-supporting assets (brand shops, category pages, BMAs), ensuring milestone events such as Black Friday and Cyber Monday are planned and flawlessly executed.

• Partner with Site Merchandising on curated assortment strategies, category refreshes, contenting, and asset placements, securing visibility and priority (e.g., HFO red points) for high-impact offers and launches.

• Oversee Mirakl operator campaign setup and promotional approvals, and ensure rigorous asset review and sign-off—confirming inventory, imagery/style, price, and promotion handle—ahead of every go-live.

• Build and strengthen relationships with Affiliate and Loyalty teams to secure offers, placements, and incremental exposure that grow marketplace traffic and conversion.

• Define and own the KPIs and reporting that measure the effectiveness of marketing and promotional activity, using performance insights to refine strategy and prioritize investment.

• Represent the marketplace marketing and promotions function in leadership forums and weekly POD discussions, communicating priorities, results, and trade-offs clearly to senior executives and cross-functional partners.

• Serve as the primary escalation point for marketing and promotion issues, ensuring seller-facing communications, education, and knowledge-base resources keep the seller community informed and compliant.

• Stay ahead of marketplace, e-commerce, and competitive marketing trends to keep Macy’s Marketplace differentiated, compliant, and competitive.

Who You Are

• Bachelor’s Degree from a 4-year college or university

• 6+ years of experience in marketing, promotions, merchandising, or e-commerce, preferably within a marketplace or digital retail environment.

• Proven people leadership experience, with a track record of building, coaching, and developing high-performing teams.

• Strong understanding of marketplace platforms (e.g., Amazon, Walmart, eBay) and the levers that drive traffic, conversion, and GMV.

• Excellent relationship-building and influencing skills, with the ability to align senior cross-functional stakeholders without direct authority.

• Excellent communication and facilitation skills (oral, written, and listening), including the ability to distill complex information into clear narratives tailored to senior-level executives.

• Results-oriented self-starter with a strong track record of ownership and impact across both strategy and execution.

• Highly organized with strong attention to detail and the ability to manage multiple priorities and deadlines simultaneously.

• Proficient in Microsoft Office and marketing tools/software; familiarity with Mirakl and SEO/e-commerce best practices a plus.

• Ability to work a flexible schedule based on department and Company needs..

What We Can Offer You

Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.

Some additional benefits we offer include:

• Merchandise discounts
• Performance-based incentives
• Annual merit review
• Employee Assistance Program with mental health counseling and legal/financial advice
• Tuition reimbursement

Access the full menu of benefits offerings here.

About Us

This is a great time to join Macy’s! Whether you’re helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people’s lives.

Join us and help write the next chapter in our story - apply today!

This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.

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