Director of Hospitality and Agritourism

Director of Hospitality & Agritourism

Ballerina Farm

Midway/Kamas, UT | Full-time

About Ballerina Farm

A family-run enterprise based in the high mountain valley of Kamas Utah, Ballerina Farm aims to make the world a more wholesome place starting with the soil beneath our feet. What began as a family sharing their farm life and a love for the food raised and grown, has become a worldwide community with aspirations to guide anyone who wants to live a more rooted and intentional life in harmony with nature. Today, initiatives span, content, agriculture, food production, retail, e-commerce, hospitality, and a growing collection of products and experiences inspired by creation, nature, the farm, the growing team, and our friends around the world. We take pride in creating things with intention, quality, and care—from the food we produce to the products we offer and the experiences we create for our customers. At the heart of Ballerina Farm is a desire to share the beauty, simplicity, and richness of farm life with people everywhere.

The Role

The Director of Hospitality & Agritourism is responsible for leading and elevating the overall guest experience across Ballerina Farm's customer-facing operations, including Retail, Agritourism, Events, Food & Beverage, and Guest Facilities.

This leader will serve as a member of the senior leadership team and provide strategic oversight across these functions, developing scalable systems, building high-performing teams, and creating exceptional guest experiences that reflect the Ballerina Farm brand and values.

The ideal candidate is an experienced hospitality leader who thrives in fast-paced environments, enjoys building teams and processes, and has a passion for creating meaningful experiences rooted in authenticity, quality, and service.

What You'll Do

• Develop and execute a hospitality strategy that creates exceptional and consistent guest experiences across all customer touchpoints.
• Foster a culture of warmth, ownership, accountability, and teamwork.
• Partner with functional leaders to improve operational efficiency, guest satisfaction, financial performance, and service standards across all hospitality functions.
• Analyze guest feedback, operational metrics, and financial performance to drive continuous improvement initiatives across the guest experience.
• Lead the planning and execution of events, tours, seasonal programming, and destination experiences that strengthen the Ballerina Farm brand.
• Establish scalable systems, SOPs, and performance metrics to support continued growth.
• Develop, coach, and mentor leaders and teams across hospitality functions.
• Foster collaboration across Retail, Culinary, Marketing, Operations, Facilities, and other business units to deliver seamless guest experiences.
• Ensure all guest-facing environments maintain exceptional standards for hospitality, cleanliness, presentation, safety, and service.
• Lead special projects and strategic initiatives as assigned.

Success in This Role

The Director of Hospitality & Agritourism will be successful by:

• Creating an exceptional, consistent guest experience across every customer touchpoint.
• Building high-performing leaders and engaged teams.
• Elevating Ballerina Farm as a premier agritourism and hospitality destination.
• Improving operational efficiency while preserving the authenticity of the Ballerina Farm brand.
• Developing scalable systems that support continued growth.
• Ensuring guests leave every interaction feeling welcomed, inspired, and eager to return.

Physical Requirements

• Ability to stand and walk for extended periods.
• Ability to lift up to 30 pounds occasionally.
• Ability to work indoors and outdoors in varying weather conditions.
• Ability to travel between Company locations as needed.
• Ability to work evenings, weekends, and holidays when business needs require.

What You'll Need

• 10+ years of progressive leadership experience in hospitality, retail, restaurants, food service, events, tourism, guest experience, or multi-site operations.
• Experience leading managers and cross-functional teams.
• Strong operational, financial, and business management skills.
• Experience in food service, restaurant, or guest-facing culinary operations.
• Experience building scalable systems, processes, and service standards.
• Excellent leadership, communication, coaching, and organizational skills.

Preferred Qualifications

• Experience in agritourism, destination hospitality, experiential tourism, ranches, farms, resorts, outdoor recreation, or similar guest-focused environments.
• Experience managing multiple locations or business units.
• Experience in luxury hospitality or premium customer experience environments.
• Experience overseeing public events and seasonal programming.

About the Opportunity

• This is a full-time, exempt position
• This position requires work to be performed on-site in Kamas and/or Midway, Utah.

Ballerina Farm is an equal opportunity employer and is committed to creating an inclusive and respectful workplace for all employees and applicants. Employment decisions are made without regard to race, color, religion, sex, pregnancy, national origin, age, disability, genetic information, veteran status, or any other protected characteristic under applicable federal, state, or local law.