Lifecycle Marketing Manager
Backroads
Berkeley, Alameda County$129,950 - $129,950 est.Full-timePosted 9h ago
About the role: We are seeking a strategic, guest-centric Lifecycle Marketing Manager to lead the development and execution of Backroads' lifecycle marketing strategy across the entire guest journey, from initial inquiry through repeat travel and brand advocacy. This role will ensure guests receive relevant, timely, and engaging communications that strengthen relationships, deepen loyalty, and drive long-term business growth. The Lifecycle Marketing Manager combines customer insight, marketing …
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