Director, Marketing Automation
Dana-Farber Cancer Institute
South Boston, Suffolk County$162,340 - $162,340 est.Full-timePosted 5h ago
The Director, Marketing Automation leads the strategy and execution of Dana-Farber’s Salesforce marketing automation platform to support referring physician/provider communications, with the goal of increasing patient referral volume. The role’s core functions include translating institutional and clinical priorities into targeted, compliant, and measurable email campaigns and journeys; defining audiences and segmentation strategies; overseeing campaign execution and performance reporting; and …
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