GM Performance & Messaging Manager
General Motors
Phoenix, Maricopa County$114,162 - $114,162 est.Full-timePosted 12h ago
Job Description The GM Performance & Messaging Strategy Manager owns and drives full-funnel performance marketing performance and in-market messaging strategy across a key vehicle segment (e.g., Trucks), optimizing go-to-market media to improve media efficiency, conversion, and GM's key growth objectives. This role serves as the senior connector between creative strategy, performance marketing, analytics, and field/retail operations - ensuring that creative output aligns to business goals, bran…
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