Director, Demand Marketing (Remote)
Cengage Group
Five Points, Wake County$182,200 - $182,200 est.Full-timeRemotePosted 13h ago
What you'll do here: Customer Acquisition Strategy: Lead the end-to-end strategy for building a robust pipeline of new institutional customers across prioritized product areas and customer segments. Translate growth goals into targeted GTM campaign strategies that increase marketing-sourced pipeline, accelerate conversion, and support revenue growth. Program Campaign Execution & Performance Optimization: Lead the planning, prioritization, and execution of integrated, multi-channel demand cam…
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